Applicable, Appropriate, Benefits

Put our labor to work for your favor.
Your online presence is more than just your website, and your website is more than just a digital brochure. It is an intimate opportunity to connect with your customers in an environment where they are already comfortable.

A fully-caffeinated online strategy will energize your consumer, giving them the motivation to engage with your brand further. The depth and breadth of their encounter can be captured and cultivated with content and design on the web that is as engaging as it is informative.

Our strategists and designers build intelligent web solutions that give just the right jolt of brand message and strategy. We won’t suggest including something that we don’t believe will help you reach business objectives just because someone else is doing it. Conversely, we won’t shy away from things we believe are important just because no one else is doing them. Innovation is expected. Execution is imperative. Attachment is the desired outcome.

With your audience fully hooked, your web strategy will be flexible and dynamic, leveraging multiple platforms to increase visibility of your product or service. Your website will be built on a scalable infrastructure that can grow to meet your future online goals and objectives.

We help companies galvanize employees around a common vision and collective commitment. Whether it's a new employer brand, an employee engagement strategy, improved internal communications or a creative recognition program, building and reinforcing organizational culture serves as the bedrock for long-term success for any brand. We develop and deliver engaging culture-building programs that align and energize employees around a common Shared Purpose.
Your online presence is more than just your website, and your website is more than just a digital brochure. It is an intimate opportunity to connect with your customers in an environment where they are already comfortable.

A fully-caffeinated online strategy will energize your consumer, giving them the motivation to engage with your brand further. The depth and breadth of their encounter can be captured and cultivated with content and design on the web that is as engaging as it is informative.

Our strategists and designers build intelligent web solutions that give just the right jolt of brand message and strategy. We won’t suggest including something that we don’t believe will help you reach business objectives just because someone else is doing it. Conversely, we won’t shy away from things we believe are important just because no one else is doing them. Innovation is expected. Execution is imperative. Attachment is the desired outcome.

With your audience fully hooked, your web strategy will be flexible and dynamic, leveraging multiple platforms to increase visibility of your product or service. Your website will be built on a scalable infrastructure that can grow to meet your future online goals and objectives.

We help companies galvanize employees around a common vision and collective commitment. Whether it's a new employer brand, an employee engagement strategy, improved internal communications or a creative recognition program, building and reinforcing organizational culture serves as the bedrock for long-term success for any brand. We develop and deliver engaging culture-building programs that align and energize employees around a common Shared Purpose.

Process

1. Discovery
  • Internal exploration
  • Stakeholder interview
  • Retreat workshop
  • Asset review
  • Customer survey
  • Market trends
  • Competitor investigation
The first stop on our journey together. We look and listen to everything happening within your brand, your employees, your industry, your customers and your competitors to understand the 360 degrees of your current situation. The outcome provides a baseline of information from which to grow a real and authentic brand.
2. Positioning
  • Conceptual Creative
  • Brand Platform
  • Company & Product Naming
  • Vidual Language
  • Core Copy
  • Unique Selling propositions
  • Communications Architecture
Next, let’s boil down the information we gathered during the discovery into the essence of your unique selling principles. Great brands set themselves apart and celebrate what makes them different. These differences are then ¬re-tuned as assets that inform brand concepts, mood boards, core copy and infographics.
3. Identity
  • Logo
  • Stationary Systems
  • Colour Palette
  • Imagery
  • Typography
  • Icons
  • Infographics
At this point, our creatives are set loose to turn the vision into tangible assets like naming, logo, colour, tagline and corporate identity. These deliverables collectively form a visual language that powers all communications with your brand intuitively and immediately. To ensure that all sections of your company are aligned, we prepare a practical Style Manual that is maintained as reference for all future creative.
4. Expression
  • Print Collateral
  • Websites
  • Advertising
  • Signage & Wayfinding
  • Exhibits & Trade Shows
  • Merchandising & Displays
Now it’s time to leverage your brand by turning on the strategies for successful campaigns. We create simple, bold communications that carry the brand to your constituents in websites, sales collateral, packaging, exhibits, events, presentations, videos, social media initiatives, promotions and trade shows. Through ongoing collaboration, we are your partner across a broad range of initiatives that have a singular purpose: to achieve business objectives.
“I am so thankful for Change By Design. They helped us get through some of the toughest challenges in our business. They really care about their clients.”
Bobby Shane, Super Duper Client

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